1. Introduction
Welcome to Eventaly! These Terms and Conditions (“Terms”) govern your use of the Eventaly platform and services (“Services”). By using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Services.
Eventaly Limited is a limited company registered with Companies House. Company number: 14897723.
These Terms were last updated on 23rd July 2026. We recommend you review them periodically.
2. Definitions
“Organiser”: The individual or entity that creates and manages events on the Eventaly platform.
“Stallholder / Vendor”: The individual or entity that applies to participate in events managed by Organisers.
“We”, “Us”, “Our”: Refers to Eventaly.
“Platform”: The Eventaly website and associated services.
“Plan”: Refers to either the ‘Silver’ or ‘Gold’ subscription payment options outlined in the Pricing page https://eventaly.com/subscription/organiser/.
3. Services Overview
Eventaly provides a platform that allows Organisers to manage events, accept applications, and communicate with Stallholders / Vendors. We also facilitate payment processing through Stripe or BACS.
Eventaly will use reasonable care and skill in the provision of the Platform and Services. This obligation is subject to the limitations and exclusions set out in the rest of these Terms. Eventaly does not guarantee that the Platform will be error-free, continuously available, or free from technical interruptions, and the existence of minor or temporary faults will not of itself constitute a breach of this obligation.
Contract Formation
A legally binding contract between you and Eventaly is formed when you complete the account registration process and indicate your acceptance of these Terms by clicking the confirmation button or checkbox presented to you at the point of registration. Where you purchase a paid subscription or the EventFinder function, the contract in respect of that purchase is formed when Eventaly sends you a confirmation email acknowledging receipt of your payment or subscription activation.
Eventaly reserves the right to decline to enter into a contract with any applicant and is not obliged to provide reasons for doing so. If Eventaly is unable to accept your registration or subscription, we will notify you and will not charge you, or will promptly refund any payment already processed.
4. Account Registration
Organisers and Stallholders / Vendors must create an account to use the Services.
You must provide accurate and complete information during registration.
You are responsible for maintaining the confidentiality of your account credentials.
5. Event Management
Organisers can create events, set up stall types, manage applications, and communicate with Stallholders / Vendors.
Stallholders / Vendors can apply to events, update their profiles, and communicate with Organisers.
Organisers can display or link to their booking conditions within the platform, but these conditions are specific to each Organiser and are not controlled or endorsed by Eventaly.
We strongly recommend that Organisers maintain their own terms and conditions for Stallholders / Vendors, including a clear refund and cancellation policy, and keep those terms up to date. Eventaly does not provide or endorse any template terms for use between Organisers and Stallholders / Vendors. Eventaly will not become involved in disputes between Organisers and Stallholders / Vendors, and any such enquiries should be directed to the relevant Organiser.
6. Plans and Subscriptions for Organisers
Pay-As-You-Go: Eventaly takes a percentage fee per booking. The applicable rate is set out on the Pricing page (https://eventaly.com/subscription/organiser/) and may be updated by Eventaly from time to time on not less than three (3) months’ prior notice. There is no subscription fee and no fixed minimum term for PAYG Organisers.
Silver & Gold Paid Plans: Organisers may choose to purchase Silver & Gold Plans via an annual subscription (which offers a discounted rate) or a four-payment installment plan. Eventaly reserves the right to adjust Plan fees, with a minimum of three (3) months’ prior notification.
No percentage is taken from bookings; Organisers pay a subscription fee upfront at the start of the Plan. The Plans are valid for 12 months from the date payment is made, and dates can be added for the following year but the Plan needs to be kept active. Organisers who have purchased the Silver Plan cannot exceed 20 event/market dates per 12 months. If they do, Organisers will incur extra fees in the amount of the difference between the price of the Silver Plan and the price of the Gold Plan.
To ensure uninterrupted access to all features and functionalities, including the ability to host events beyond subscription expiry, Organisers must maintain an active subscription. Failure to renew subscription may result in:
- Limited account access;
- Event deactivation;
- Loss of event applications;
- Downgrade to Pay As You Go.
Where an Organiser’s subscription expires or is cancelled and the account reverts to Pay As You Go, Eventaly’s percentage fee per booking (as set out on the Pricing page) will apply to all subsequent bookings made through the Platform. Fees will be deducted after payment is made to the Organiser and will be visible in the Stripe dashboard on a per-transaction basis.
It is the responsibility of each Organiser to select and maintain the subscription plan appropriate to their usage. Eventaly does not monitor individual Organiser usage against their plan tier and will not proactively notify Organisers that a different plan may be more cost-effective for them.
Instalment Plans: Organisers can choose to pay for their chosen Plan in four equal instalments. These instalments are due quarterly, with the first instalment due at the start of the Plan. Failure to make an instalment payment within 14 days of the due date may result in the suspension of the Plan and a return to the Pay-As-You-Go fee structure until the outstanding balance is paid. Additionally, Organisers choosing to utilise BACS as their preferred payment processing method for Stallholders / Vendors will have their ability to send invoices suspended until the payment is made.
Automatic and ongoing renewal with Instalment Plans: After the initial one-year term, the Plan will automatically renew annually, and a payment for each quarterly renewal will be taken automatically until the Plan is cancelled or altered by the Organiser.
Please be aware that while instalment plans offer flexibility, the total cost over the year will be higher than paying for the Plan in one annual payment.
Please refer to the Pricing page for up-to-date plan costs https://eventaly.com/subscription/organiser/.
Please note that the total number of market dates per year on Eventaly refers to each individual market date rather than each venue with some exceptions. For example, a market running over three consecutive days, with Stallholders / Vendors being invoiced separately for each date – counts as three market dates. However, if the same Stallholders / Vendors trade across all three days and are invoiced only once, it counts as one market date. For PAYG customers the number of dates are irrelevant but cost depends on revenue at a market and it might be cheaper to utilise a Plan.
Use of the Platform is free for Stallholders / Vendors, with the exception of the optional Event Finder subscription. The Event Finder function, which enables Stallholders / Vendors to search for and apply to events, is available by subscription at £3.00 per month. Stallholders / Vendors may cancel their Event Finder subscription at any time; cancellation takes effect at the end of the current monthly billing period. All other features of the Platform are available to Stallholders / Vendors at no charge. All transactions relating to event bookings are between Stallholders / Vendors and Organisers directly.
7. Payment Processing
Default payment processing is handled through Stripe. By using our Services, you agree to Stripe’s Connected Account Agreement. Please note: Stripe fees apply.
BACS is offered as an alternative method of payment processing on the Platform but certain functions are manual for the Organiser using this option.
Eventaly is not responsible for any issues related to payment processing. Please refer to Stripe’s terms for more information.
8. Cancellations and Refunds
Event cancellation and refund policies are determined by the Organisers. Stallholders / Vendors should refer to the Organisers’ terms and conditions for further information about event cancellations and refunds.
Eventaly subscription fees — refund policy
All subscription fees paid to Eventaly are non-refundable except as set out below, whether paid as an annual lump sum or by instalment. This includes fees paid in advance for a subscription period that has not yet commenced or has only partly elapsed at the date of cancellation or termination.
By way of exception, Eventaly may at its discretion offer a pro-rata refund of unused subscription fees where:
- Eventaly has been unable to provide access to the Platform for a continuous period exceeding 14 days due to a fault attributable to Eventaly; or
- Eventaly terminates an Organiser’s account other than for breach of these Terms or the Acceptable Behaviour Policy set out in clause 9; or
- Eventaly is legally required to provide a refund.
In all other circumstances — including where an Organiser cancels their subscription voluntarily, or where the account is terminated for breach of these Terms — no refund will be due.
PAYG Organisers are charged only per booking made through the Platform. No advance fees are collected from PAYG Organisers, and accordingly no refund obligation arises in respect of PAYG usage.
Eventaly is not responsible for issuing refunds or handling disputes between Organisers and Stallholders / Vendors.
Cancellation Rights
Organiser subscriptions. An Organiser may cancel their Silver or Gold subscription at any time by contacting Eventaly at [email protected] Cancellation takes effect at the end of the then-current annual subscription period.
No refund will be issued for any portion of the subscription period remaining at the date of cancellation, except as set out above. An Organiser wishing to cancel an instalment plan must also contact Eventaly; cancellation stops future instalments falling due but does not extinguish any instalment already due and unpaid at the date of cancellation.
Once a subscription is cancelled and the subscription period has ended, the Organiser’s account will move to the Pay As You Go fee structure. From that point, Eventaly’s percentage fee per booking will apply and will be deducted after payment is made to the Organiser. Fees are visible in the Stripe dashboard on a per-transaction basis.
PAYG Organisers. PAYG Organisers may cease using the Platform at any time. No advance fees are held by Eventaly in respect of PAYG use and accordingly no refund or cancellation formality is required.
EventFinder subscription — consumer cancellation right. Where a Stallholder / Vendor subscribes to the Event Finder function as a consumer — that is, as an individual acting outside the course of any trade, business, craft or profession — the Stallholder / Vendor has the right to cancel that subscription within 14 days of the date on which the subscription commences (the “cooling-off period”), in accordance with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Stallholders / Vendors subscribing in the course of a business do not have a statutory right to cancel under these Regulations, though they may cancel in accordance with the cancellation steps set out above. To exercise this right, the Stallholder / Vendor must notify Eventaly before the cooling-off period expires by contacting [email protected] or by using the cancellation form below.
If a Stallholder / Vendor exercises their right to cancel within the cooling-off period, Eventaly will refund the subscription fee paid (or the pro-rata portion attributable to the unused days remaining in the cooling-off period where the Stallholder / Vendor has used the EventFinder during that period) within 14 days of receiving the cancellation notice, using the same payment method used for the original transaction.
After the cooling-off period has expired, a Stallholder / Vendor may cancel their EventFinder subscription at any time. Cancellation takes effect at the end of the then-current monthly billing period, and no refund will be issued for any portion of the billing period remaining at the date of cancellation.
How to cancel the EventFinder subscription. A Stallholder / Vendor may cancel their EventFinder subscription in either of the following ways:
- Via the invoices area in their account — navigate to the recurring EventFinder invoice, click to view it, and select the cancellation option; or
- Via the EventFinder page in their account — select “Manage Subscription” and follow the cancellation steps.
Cancellation confirmed by either method takes effect at the end of the then-current monthly billing period.
Cancellation form. To cancel an EventFinder subscription, a Stallholder / Vendor may use the following form:
“To Eventaly
I hereby give notice that I wish to cancel my EventFinder subscription.
Name: [Stallholder / Vendor to insert name].
Date of subscription: [insert date].
Date of this notice: [insert date].”
9. Use of the Platform
You agree to use the Platform in compliance with all applicable laws and regulations, as well as in accordance with Eventaly’s Acceptable Behaviour Policy below.
You must not use the Platform for any unlawful or fraudulent activities.
Acceptable Behaviour Policy
Eventaly is committed to maintaining a safe, respectful, and professional environment for all users. All Organisers and Stallholders / Vendors are required to conduct themselves in accordance with this Acceptable Behaviour Policy when using the Platform, communicating through the Platform, or engaging with other users in connection with events listed on the Platform.
Prohibited conduct. The following conduct is prohibited on and in connection with the Platform:
- Harassment, bullying, threatening, abusive, or discriminatory behaviour toward any other user, whether through Platform communications, event listings, profile content, or otherwise;
- Providing false, misleading, or fraudulent information in any listing, profile, application, or communication on the Platform;
- Repeated non-payment of fees owed to Organisers;
- Wilful failure to respond to reasonable communications from Organisers, Stallholders / Vendors or Eventaly within a reasonable time;
- Uploading content that is defamatory, obscene, discriminatory, or otherwise unlawful;
- Using the Platform or any information obtained through it to contact, solicit, or commercially approach other users outside the Platform for purposes unconnected with event participation;
- Any other conduct that Eventaly reasonably considers to be harmful to the Platform, to other users, or to the reputation of Eventaly.
Reporting and enforcement. Concerns about the conduct of another user may be reported to [email protected]
Eventaly will review reports in good faith but is not obliged to investigate every report or to take any particular course of action.
Eventaly reserves the right, acting reasonably, to suspend or permanently remove any Organiser or Stallholder / Vendor account, and to remove or deactivate any event listing, where Eventaly reasonably determines that this Acceptable Behaviour Policy has been breached or is suspected to have been breached. Eventaly will endeavour to notify the affected user where it is reasonable to do so, but is not obliged to provide advance notice where the circumstances require immediate action.
Platform Availability and Maintenance
Eventaly may take the Platform offline or restrict access to it from time to time for the purposes of maintenance, upgrades, or other operational requirements. Eventaly will use reasonable endeavours to give users advance notice of planned downtime, including by posting a notice on the Platform or sending an email to registered users, where it is practicable to do so. Eventaly will endeavour to schedule planned maintenance during periods of lower usage to minimise disruption.
Subject to clause 12, Eventaly excludes all liability for loss or damage arising from planned maintenance downtime where reasonable advance notice has been given. For unplanned outages, Eventaly’s liability remains subject to the cap and exclusions in clause 12. Nothing in this clause limits Eventaly’s obligations under clause 8 in respect of the refund exception for extended unavailability.
10. Intellectual Property
All content on the Platform, including text, graphics, logos, and software, is the property of Eventaly or its licensors.
You may not use, reproduce, or distribute any content from the Platform without our express written permission.
11. Privacy and Data Protection
Eventaly is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our Privacy Policy, which forms part of these Terms, explains how we collect, use, and protect your personal data. You can find our Privacy Policy here – https://eventaly.com/privacy-policy/. By using our Services, you consent to the data processing activities described in our Privacy Policy.
11.a Data Processing Agreement
Where Eventaly acts as a data processor for an Organiser (data controller), a separate Data Processing Agreement (DPA) will be entered into between the parties to comply with Article 28 of the UK GDPR. This DPA will outline the specific details of how Eventaly processes personal data on behalf of Organisers, including the purposes of processing, the types of data processed, security measures, and data transfer arrangements.
11.b Data Subject Rights
Eventaly is committed to respecting your rights as a data subject. If you have any questions or requests regarding your personal data, please contact us at [email protected]
You have the following rights under the UK General Data Protection Regulation (UK GDPR):
- Right to Access: You have the right to request access to your personal data that we hold. This means you can ask us for a copy of your personal data, along with information about how we process it.
- Right to Rectification: You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
- Right to Erasure: You have the right to request that we erase your personal data from our records, in certain circumstances.
- Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data, in certain circumstances.
- Right to Data Portability: You have the right to request that we provide you with your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
- Right to Object to Processing: You have the right to object to the processing of your personal data, in certain circumstances.
To exercise any of these rights, please contact us at [email protected]
We will respond to your request within a reasonable timeframe.
Please note that we may need to request additional information from you to verify your identity before we can process your request.
11.c Organiser Data Downloads and Controller Obligations
The Platform enables Organisers to download data about Stallholders / Vendors who have applied to or participated in their events, including names, contact details, and other profile information submitted by Stallholders / Vendors (“Stallholder / Vendor Data”). When an Organiser downloads and uses Stallholder / Vendor Data outside of the Platform, the Organiser acts as an independent data controller in respect of that data and is solely responsible for ensuring that their use of it complies with all applicable data protection law, including UK GDPR and the Data Protection Act 2018.
In particular, Organisers must:
- Use Stallholder / Vendor Data only for purposes that are compatible with the purpose for which it was collected on the Platform (namely, the management of event applications and participation);
- Not share Stallholder / Vendor Data with third parties without a lawful basis for doing so;
- Keep Stallholder / Vendor Data secure and not retain it for longer than is necessary;
- Be able to respond to any requests from Stallholders / Vendors to access, correct, or delete their personal data; and
- Where required by law, register with the Information Commissioner’s Office (ICO) as a data controller.
Eventaly is not responsible for how Organisers use Stallholder / Vendor Data once it has been downloaded from the Platform. Any data breach or regulatory enforcement action arising from an Organiser’s use of downloaded Stallholder / Vendor Data is the sole responsibility of the Organiser.
12. Limitation of Liability
Eventaly is not liable for any indirect, incidental, or consequential damages arising from your use of the Platform.
Our total liability to you for any claims arising from your use of the Platform is limited to the amount you have paid us in the past six months.
13. Indemnification
You agree to indemnify and hold Eventaly harmless from any claims, damages, or expenses arising from your use of the Platform or violation of these Terms.
14. Termination
We reserve the right to terminate or suspend your account on reasonable written notice, except that we may do so immediately and without advance notice where:
- You have breached, or we reasonably suspect you of having breached, these Terms or the Acceptable Behaviour Policy in clause 9;
- We are required to do so by law; or
- Continued access poses a risk to the Platform, to other users, or to Eventaly.
You may terminate your account by contacting us. Upon termination, you must cease all use of the Platform.
15. Changes to Terms
We may update these Terms from time to time, including any changes to our privacy and data protection practices. We will notify you of any changes by posting the new Terms on the Platform. Your continued use of the Platform after any changes to the Terms constitutes your acceptance of the new Terms.
16. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales.
16a. Severability
If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision will be deemed modified to the minimum extent necessary to make it valid, legal, and enforceable. If such modification is not possible, the relevant provision will be severed from these Terms. Any such modification or severance will not affect the validity and enforceability of the remaining provisions of these Terms.
16b. Assignment
Eventaly may transfer or assign its rights and obligations under these Terms to another entity at any time, including in connection with a merger, acquisition, or sale of all or substantially all of its assets, provided that Eventaly will notify users of any such transfer. You may not transfer or assign your rights or obligations under these Terms, or your account, to any other person without Eventaly’s prior written consent.
17. Email Fair Usage Policy
Your use of Eventaly’s email capabilities is subject to our Email Fair Usage Policy, which outlines the acceptable use of our email services to ensure relevant and respectful communication.
Email Use Guidelines
Eventaly’s email service should only be used for event-related communication. This includes sharing updates, schedules, invoices, and other transactional communications directly related to the event.
Sending unsolicited or promotional emails unrelated to the event is strictly prohibited.
Bulk marketing emails are not allowed and go against the purpose of our email service.
Organisers must refrain from using the email service for personal, non-event-related communications.
Organisers should maintain a reasonable frequency of emails to avoid overwhelming Stallholders / Vendors. Excessive emailing may lead to complaints and negatively impact the user experience.
Best Practices for Email Communication
- Ensure all email content is relevant to the event and provides value to the Stallholders / Vendors.
- Avoid including unnecessary information that does not pertain to the event.
- Maintain a professional tone in all communications.
- Proofread emails for spelling and grammatical errors before sending.
- Comply with all applicable laws and regulations regarding email communications, including anti-spam laws.
- Include an option for Stallholders / Vendors to opt-out of non-essential communications if applicable.
External Email Marketing
The Platform’s built-in email function is intended for transactional and event-related communications only (see Email Use Guidelines above). For broader marketing communications, including newsletters, promotional campaigns, and ongoing customer engagement, Eventaly recommends that Organisers use a dedicated external email marketing platform that is appropriate for marketing use and compliant with applicable email marketing law, including the Privacy and Electronic Communications Regulations 2003 (PECR).
Stallholder / Vendor email marketing opt-in. Where a Stallholder / Vendor completes an event application, they may be presented with an optional tick box enabling them to opt in to receive marketing communications from the relevant Organiser. By ticking this box, the Stallholder / Vendor consents to the Organiser contacting them with marketing communications using the email address provided in their application. This consent is given to the Organiser directly and not to Eventaly.
Organisers who collect email marketing opt-ins via this mechanism are solely responsible for:
- Using those email addresses only for the purpose for which consent was given;
- Maintaining records of consent in compliance with PECR and UK GDPR;
- Providing Stallholders / Vendors with a clear and easy means to withdraw consent at any time; and
- Ensuring that any third-party email marketing platform used to send communications to those Stallholders / Vendors is selected and configured in accordance with applicable data protection law.
Eventaly accepts no liability for any Organiser’s use of Stallholder / Vendor email addresses collected through this mechanism.
Enforcement
Eventaly reserves the right to monitor email usage to ensure compliance with this policy.
Stallholders / Vendors can report any misuse of the email service to Eventaly support.
Violations of this Fair Usage Policy may result in the suspension of email privileges.
Repeated or severe violations can lead to the termination of the organiser’s account.
Disputes regarding the enforcement of this policy can be addressed by contacting Eventaly support at [email protected]
18. Image/Media Upload
Ownership and Copyright
You must own the copyright to any image or media you upload or have obtained the necessary permissions from the copyright holder. This includes photographs, illustrations, videos, and any other visual content.
Uploading any content that infringes on the copyright, trademark, or other intellectual property rights of others is strictly prohibited.
License and Usage Rights
By uploading an image or media, you grant Eventaly and the event organiser a non-exclusive, royalty-free license to use, reproduce, and display the content on the platform. This license is worldwide and applies to all current and future Eventaly platforms and services.
This license allows Eventaly and the event organiser to use your content for the purpose of promoting the event or your application to the event. This includes, but is not limited to, displaying the content on the event page, in social media posts, and in marketing materials.
Eventaly and the event organiser will not use your content for any other purpose without your explicit consent.
You retain full ownership of the copyright to your content and are free to use it in any way you see fit, including granting licenses to others.
Prohibited Content
In addition to infringing content, you may not upload images or media that:
- Are defamatory, obscene, or offensive;
- Violate any applicable laws or regulations; or
- Contain any personal information about others without their consent.
Responsibilities of Users
Both Stallholders / Vendors and Organisers are responsible for ensuring that any content they upload complies with this policy.
Stallholders / Vendors and Organisers are solely responsible for any consequences resulting from the unauthorised use of copyrighted images or media.
Content Removal and Moderation
Eventaly reserves the right to remove any content that violates these Terms or that it believes may infringe on the rights of others.
Eventaly may also take other measures, such as suspending or terminating accounts, in cases of repeated or serious violations.
19. Contact Us
If you have any questions about these Terms, our privacy practices, or the Data Processing Agreement, please contact us at [email protected]